
High School Teachers Support Stella D’oro Workers
(Photo: Bud Korotzer / NLN)
Pop star Bono may be impressed with the size of Bloomberg’s wallet but at least 136 workers in the Bronx are not.
NEW YORK — Local 50 of the Bakery, Confectionary, Tobacco workers and Grain Millers International Union represents 136 embattled workers who are struggling to hang on to their jobs at the Stella D’oro plant in the Kingsbridge section of the Bronx. On Friday, September 25, the union held a protest that started as a picket outside the offices of investment bankers Goldman Sachs, continued as a march up Broadway during rush hour, and ended with bullhorns and barricades outside City Hall.
The target of the workers’ frustration and anger: Mayor Michael Bloomberg.
MISSION ACCOMPLISHED?
The rally at City Hall occurred just days after pop star Bono endorsed billionaire mayor Michael Bloomberg and his “enormous wallet.”
On Wednesday night, September 23, Bloomberg flew a helicopter into Giants Stadium. As he stood on the stage with U2 frontman Bono, the rocker stopped the performance to endorse the mayor — and his honor’s net worth.
“Using his enormous wallet to research new treatments for malaria and stuff, he makes me very proud, he also makes me laugh out loud. I love him very much,” Bono said.
THE CONTRAST COULDN’T BE STARKER
While Bloomberg has the resources to fly into Giants Stadium in a helicopter — to stand next to a pop star in an election year — the Stella D’oro workers are facing imminent unemployment. Local 50 organizer Mike Filippou — “Big Mike” to his coworkers — questions Bloomberg’s priorities. Addressing coworkers and supporters at the City Hall rally, Filippou said that Bloomberg could have made a telephone call — could have done something — to help the Stella workers. But the mayor chose not to help, according to Filippou.
Noting that Bloomberg has vowed to keep jobs in New York, Filippou said “I don’t believe it.”
Despite what the union sees as Bloomberg’s empty promises, Filippou vowed to fight on — this is the not the first time the underdog union has faced adversity without flinching.

It’s a long struggle
(Photo: Bud Korotzer / NLN)
IT’S A LONG STRUGGLE
The family that started Stella D’oro in the 1930s sold the business to Nabisco in 1992. After Nabisco was absorbed into Kraft Foods, Kraft sought to eliminate 49 of the 56 Teamster jobs. Teamster Local 550 drivers, who delivered supplies to the plant, responded with a strike. The strike was broken but annual sales plummeted from $65 to $30 million.
Then, in December of 2005, Connecticut-based private equity firm Brynwood Partners — a firm that has bought and sold more than a dozen “underperforming” companies over the last 25 years — bought Stella D’oro from Kraft.
In August, 2008, workers at the Stella D’oro plant rejected a new contract, proposed by Brynwood, that included sharp pay and benefits cuts. The workers went out on strike and held the picket line for 11 months, never missing a day. In May, 2009, Local 50 filed a complaint with the National Labor Relations Board, claiming that Brynwood was negotiating in bad faith — after Brynwood had refused to release a 2007 financial statement. As the hearing approached, Brynwood asked Mayor Bloomberg to intervene. Bloomberg went to bat for the investment firm, asking a representative to mediate a meeting between management and the union. When the workers refused to accept the same set of demands, the talks ended. In July, the NLRB ruled in favor of the strikers, ordering their reinstatement, with back pay. Brynwood responded by announcing plans to close the plant. On July 29, the New York City Council passed a non-binding resolution supporting the workers’ demand the factory be kept in the Bronx.
Complicating things further, in September, 2009, Brynwood announced its intention to sell the factory to North Carolina based Lance Inc.
On September 17, Comptroller and Democratic mayoral candidate Bill Thompson wrote to Lance asking President David Singer not to move the factory — and the jobs — to a non-union facility in Ashland, Ohio.
The long struggle seems to be at another turning point as the sale of the factory itself to Lance — and the relocation of production facilities to Ohio — could happen some time in October. Although Lance has already acquired the Stella D’oro brand name from Brynwood, it has yet to purchase the plant. The union is determined to prevent this.
INVESTMENT BANKERS AND JUNK FOOD GIANTS
Friday’s march to City Hall, the latest effort to keep Stella D’oro in the Bronx, began at the offices of Goldman Sachs.
Goldman Sachs is a New York City based bank holding company engaging in investment banking. Lance is one of the firms that Goldman Sachs invests in. To highlight this connection, the Stella D’oro workers and strike support committee started Friday’s march and rally at 85 Broad Street in New York’s financial district.
Stella workers and supporters picketed for an hour outside the Goldman Sachs offices before marching up Broadway to City Hall. Arriving at City Hall, organizers, Stella workers, and activists from other unions spoke about the need to keep Stella D’oro in the Bronx, to mobilize the entire trade union movement, and to demand that Mayor Michael Bloomberg honor his pledge to keep jobs in New York.

NWU President Larry Goldbetter
(Photo: Bud Korotzer / NLN)
THE VIEW FROM INSIDE THE PROTEST PENS
Protesters who filled the pens outside City Hall — listening to speakers from a variety of unions — reported that the event energized them.
Bernadette Evangelist of Democracy For New York City told NLN that “Democracy for NYC has been supporting the Stella D’oro workers as their struggle became more visible to the general public by sending out information to our members, posting on our web site (www.dfnyc.org) and attending the rallies. That’s how I view our role at DFNYC. We are not a union organization, but feel we need to bring in others into this fight. This was the fifth Stella D’oro rally I’ve attended, and I think it was the most visible and energetic. This isn’t just about unions, it’s about workers, families, communities, and the rule of law. Shutting down the factory here to move it to a non-union location is blatantly immoral, unprincipled, and illegal. This is a great struggle because it personalizes the reason to organize and be supported by union members and community alike.”
Larry Goldbetter, president of the National Writer’s Union (UAW Local 1981), told NLN that while the struggle to save the jobs of the Stella workers is ongoing, a major victory has already been won.
“The significance of the Stella D’oro strike is that their victory cannot be measured in dollars and cents. After 11 months, they went back under the old contract they originally struck against. Their victory is what was achieved over those 11 months of struggle, their deepened unity, their profoundly deepened understanding of this racist system and how it works, their raised conciousness and awareness. That’s what we all have to learn from them. And those things cannot be taken back in wage cuts or plant closings,” said Goldbetter.

Larry Goldbetter, Local 50’s Mike Filippou and Chuck Zlatkin
(Photo: Bud Korotzer / NLN)
HUGO CHAVEZ AND THE “CRACKER FACTORY”
Chuck Zlatkin, Legislative and Political Director of the New York Metro Area Postal Union (APWU), spoke at Friday’s rally. Afterwards, he told NLN that he had recently attended an extraordinary meeting with Venezuelan president Hugo Chavez — and that Chavez was interested in the plight of Local 50 workers.
On Wednesday, September 23, a hastily called meeting was held at the Venezuelan Mission to the United Nations so President Hugo Chavez could meet with a number of U. S. labor leaders. After greeting the unionists, Chavez spoke for over an hour, touching on many subjects from President Obama representing hope to Oliver Stone’s new movie and the 200-year struggle for independence in South America. Chavez then took questions.
A Stella D’oro worker asked if CITGO could buy the plant and have it run by a workers’ coop. Zlatkin was impressed by Chavez’s response.
“Chavez responded by introducing the president of CITGO, Alejandro Granado, who was seated in the first row. Chavez and Granado held a brief dialogue about CITGO’s operation in the United States. Chavez then asked the Stella D’oro workers about how many people were employed at the plant, the products produced, distribution and the ingredients used. Chavez next asked Granado to meet with the Stella D’oro workers and then prepare an analysis and get it back to him within one week. It was an extraordinary moment that offered hope to the long-suffering Stella D’oro workers,” said Zlatkin.
Chavez mentioned his interest in the “cracker factory” when he appeared on The Larry King Show later that night.

Reverend Billy Talen
(Photo: Bud Korotzer / NLN)
THE “REVEREND” AND THE ROCK STAR
Stella workers and supporters from other unions were joined at City Hall by a number of sympathetic activists from other struggles — including a cleric wearing his familiar “full chicken” suit.
Reverend Billy Talen was returning home from the G20 protests in Pittsburgh when he stopped at the Stella rally. He and Church of Life After Shopping director Savitri D came straight from the airport to the protest — with their luggage in hand. Talen, who is running for mayor on the Green Party line, told NLN that he wouldn’t be speaking at the event.
“I’m getting an education,” he said.
If veteran actor and activist Bill Talen can seize an opportunity to educate himself on labor issues — maybe there’s hope for Bloomberg?
INVITING BONO TO THE BRONX
Although Lance, Inc. has acquired the Stella D’oro brand name the deal to acquire the factory has not yet been inked. Stella workers and supporters, keeping the pressure on in an attempt to stop junk food giant Lance from moving production to Ohio, have called a rally for this Friday. The “Rally with Workers and Supporters at the Stella D’oro Plant” will be held Friday, October 2, from 3 P.M. - 7 P.M. at 237th Street and Broadway, outside the plant gates.
Perhaps the Strike Support Committee should invite Bono to endorse their campaign?
View Photos/Videos From The City Hall Rally…
A STELLA D’ORO TIMELINE
| 1922 |
- Joseph Kresivich immigrated to the United States from Trieste, Italy. |
| 1932 |
- Kresivich and his new wife Angela, an expert baker, established the Stella D’oro plant (Bronx, N.Y.) |
| 1992 |
- The Kresivich family sold Stella D’oro to Nabisco (formerly the National Biscuit Company). Annual sales were $65 million and the plant employed 575 workers |
| 2000 |
- December: Nabisco became part of Kraft Foods, Inc. |
| 2003 |
- Teamsters Local 550 went on strike after Kraft announced plans to eliminate 49 of 56 union drivers who delivered to the Stella D’oro plant (Kraft was combining routes with Nabisco) |
| 2004 |
- The Teamster strike is broken |
| 2005 |
- December: Hendrik Hartung Jr. and Brynwood Partners, a private equity firm based in Connecticut, buy “underperforming” Stella D’oro, intending to use “conservative leverage” to improve annual sales which had declined to $30 million (while the work force had shrunk to 180 employees) |
| 2007 |
- Tobacco giant Philip Morris Companies renames itself the Altria Group and spins off Kraft Inc. (Kraft takes Nabisco with it as economic volatility continues) |
| 2008 |
- Spring: Brynwood proposes a new contract that demands harsh concessions: major pay and health care benefits cuts (demands including $1 an hour pay cut, one week less vacation, and 12 fewer sick days would have resulted in a net loss of 30 percent) |
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- August: Local 50 goes out on strike, Byrnwood uses scabs to produce inferior products |
| 2009 |
- May: After the workers filed a complaint with the National Labor Relations Board, Brynwood asked Bloomberg to intervene, Bloomberg sent a Columbia University professor to mediate a sit down meeting between the union and management…the talks produced no results |
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- May 12: the workers meet with the National Labor Relations Board |
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- July 1: an administrative law judge (NLRB) rules Brynwood negotiated in bad faith, orders workers reinstated with back pay, Brynwood allows workers back and announces plan to shutdown the plant |
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- July 29: The New York City Council passed a non-binding resolution in support of the Stella workers. |
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- September 10: Brynwood announced plans to sell the Stella D’oro factory to junk food giant Lance, Inc. (based in North Carolina). Lance, who bought the Stella D’oro brand name in September, plans to move production to a non-union plant in Ashland, Ohio. |
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- September 17: NYC Comptroller Bill Thompson wrote to David Singer, president of Lance, Inc. asking Singer not to move the plant. (In July, Thompson had asked the Pennsylvania State Employees’ Retirement System to withdraw its Brynwood investments). |
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- September 25: the Stella workers and supporters protest outside Goldman Sachs and march to City Hall to protest Bloomberg’s empty promise to keep jobs in New York
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